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In a unique crossover between the fields of poker and esports, PokerStars is teaming up with globally recognized esports organization, FURIA. With the goal of celebrating their partnership, the two giants plan to release a special product line throughout 2023 and 2024.
The inaugural offering? An exclusive FURIA x PokerStars sweatshirt. But there’s a catch; it’s reserved for the champions of PokerStars’ tournaments. So, participants have an added incentive to play their best game.
André Akkari, FURIA’s Co-Founder and also a Team Pro at PokerStars, spoke about this collaboration. “The partnership between FURIA and PokerStars is the perfect example of two brands that relate and support each other strongly to achieve the maximum potential of connecting with their audiences,” he noted. Akkari also touched upon the significance of the merchandise line, emphasizing it as a means for fans to show their love for both poker and esports.
PokerStars and FURIA aren’t new acquaintances. Their partnership began the previous year and has flourished ever since. Especially after the renewal in April, the collaboration has expanded to interact directly with players. This includes hosting frequent free poker tournaments where victors earn special prizes.
FURIA’s knack for collaborations isn’t limited to PokerStars. Earlier in May, they received accolades from Warner Bros. for their unique FURIA x Batman collection, a creative venture with DC Comics. They also unveiled a trendy cap collection in August, partnering with the renowned headwear brand, New Era.