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The Sandbox, a prominent decentralized gaming virtual world and a subsidiary of Animoca Brands, has teamed up with Hong Kong-based charity Food Angel to launch the Food Rescue World gaming experience. This initiative marks a significant step as Food Angel becomes the first social enterprise or NGO in Hong Kong to enter The Sandbox, highlighting the “Metaverse for Good” movement where virtual platforms address real-world charitable causes.
In honor of World Food Rescue Week 2024, players are invited to explore Food Rescue World within The Sandbox. They assist Food Angel’s mascot, Rice Boy (米仔), in various virtual quests. These tasks involve collecting surplus food from markets, processing it in a central kitchen, and distributing meals to underprivileged families. This interactive experience educates players about food rescue while promoting awareness on conserving food and sharing excess with those in need.
Players who complete all the quests in Food Rescue World can earn coupons from local partners Lalamove and Maxim’s, enabling them to support Food Angel’s initiatives directly.
Ms. Gigi Tung, founder of Food Angel, expressed her enthusiasm, stating: “By utilizing the power of the metaverse to expand our reach to the next generation, we hope to build a deep collaboration with The Sandbox. This innovative approach provides a new way to promote and ensures a sustainable future for our cause.”
Earlier this month, The Sandbox Hong Kong team visited Food Angel’s kitchen to prepare food ingredients and meal boxes, fostering a hands-on collaboration that bridges virtual and real-world efforts. Trusted partners GoGoBox and Chord Hero also participated, engaging a broader community in this charitable effort.
The Sandbox has a history of supporting various charitable causes globally, including conservation efforts and humanitarian aid. Food Angel now joins a list of supported organizations such as UNICEF, the French Red Cross, Nori, and WeForest.
Sebastien Borget, co-founder and COO of The Sandbox, shared his thoughts: “We are proud that The Sandbox team, creators, and players can get involved in Hong Kong Food Angel and make a difference in the lives of local people in need by taking part in the Food Rescue World experience. The Metaverse for Good is a commitment of our platform to expand our actions in virtual worlds to make a meaningful and positive impact in the physical world.”