5BTC or 111% + 111 Free Spins!
New players only. Exclusive 111% Welcome Bonus + 111 Free Spins
With its most recent ad campaign for the PlayToEarn MMORPG Valhalla, Floki is poised to make a big impression in the advertising world. High-profile LED perimeter board advertisements will prominently feature Valhalla throughout the 2024–25 English Premier League (EPL) season. With this strategic placement, Valhalla’s visibility and brand reputation will be increased by taking use of the EPL’s enormous global reach.
In terms of viewing, the English Premier League outperforms both the Bundesliga and the UEFA Champions League due to its wide global reach. A total of 3.23 billion people watched the EPL during the 2022–2023 season. According to Nielsen data, it transmits to 712 million households in 190 countries, with 2.01 billion viewers watching live matches and 1.22 billion watching highlight shows and other non-live material.
Valhalla’s ads will appear on LED perimeter boards during live EPL matches, ensuring high visibility across various platforms. The full TV-facing ad system is designed to capture viewers’ attention with dynamic and flexible ad content. With no virtual overlays to obscure the ads, Floki’s branding will be prominently displayed throughout the games, enhancing in-program visibility.
The campaign’s extensive reach covers multiple media channels, including broadcast TV, social media, mobile, and online platforms. The ads are expected to generate significant global exposure, with each minute of LED ad delivery translating into approximately 156 minutes of global on-screen visibility. Over the course of the season, the campaign will cover 100 minutes of ad time, prominently featuring matches with top EPL clubs.
With the campaign expected to reach over 200 million individuals and generate about 1.2 billion impressions, the projected impact is tremendous. It is anticipated that the advertisements in Europe will garner 81 million impressions and almost 181 hours of on-screen duration. About 47 million impressions and 168 hours of on-screen time will be seen in Asia and Oceania. The campaign’s objectives in Africa are roughly 48 million impressions and 34 hours of on-screen time.
Mainstream international networks such as Sky Sports, TNT, Amazon Prime, BBC (selected shows), NBC Sports (including Peacock), USA Network, Telemundo, FuboTV, Optus Sports, Star Sports, Disney+ Hotstar, beIN Sports, Supersport, Sky Deutschland, Canal+, DAZN, Sky Italia, Astro, Now TV, and Truevisions will air the advertising campaign.