Flexion (NASDAQ.ST), a prominent games marketing company, has partnered strategically with King, the renowned interactive entertainment giant. This partnership aims to bring the globally popular mobile game, Candy Crush Saga©, to several alternative app stores, including the Huawei App Gallery, Samsung Galaxy Store, Xiaomi GetApps, and ONE store.
By leveraging Flexion’s robust distribution services, King aims to tap into new player bases and expand its audience. Flexion’s expertise in navigating alternative app stores will facilitate this expansion seamlessly. Jens Lauritzson, CEO of Flexion, expressed his excitement about the partnership: “We are delighted that King chose Flexion, and it’s an honor to take one of the world’s most successful mobile games to the alternative app stores. Our approach provides King with an easy, robust, and low-risk path to accessing these platforms while helping them to add revenue and audiences for their phenomenally successful game.”
This collaboration underscores the growing importance of alternative app stores in the mobile gaming industry. King can engage with a broader audience and enhance its market presence by moving beyond traditional app marketplaces. Flexion’s proven track record in-app distribution ensures that Candy Crush Saga© will reach new heights in terms of player engagement and revenue generation.
This announcement is part of Flexion Mobile’s obligation to disclose information pursuant to the EU Market Abuse Regulation (EU nr 596/2014). The information was made public on June 11, 2024, at 08:00 CET.