The Esports World Cup Foundation (EWCF) is thrilled to announce a strategic partnership with Pepsi. This collaboration aims to enhance fan experiences at the inaugural Esports World Cup (EWC) this summer in Riyadh, Saudi Arabia. As a strategic founding partner, Pepsi commits to a multi-year deal, reinforcing its dedication to uniting sports, entertainment, and esports.
Pepsi and the EWCF will co-create unforgettable experiences for fans, elevating the esports landscape in Saudi Arabia. Fans can look forward to interactive and immersive activities, including the Rockstar Bar, offering a variety of energizing drinks and a karaoke box for entertainment between matches. Pepsi is also the naming partner of the Falcons venue, now known as “Falcons HQ by Pepsi.”
Pepsi Representative said, “We are proud to partner with such an iconic brand in Pepsi to energize fans for a memorable summer at the Esports World Cup. Fans are truly what bring esports events to life, and it’s great to work alongside Pepsi who shares in our vision and commitment to elevating their experiences.”
Starting July 3, the Esports World Cup will turn Riyadh into the epicenter of esports fandom and gaming culture. Located in Boulevard City, fans can watch their favorite athletes and clubs compete across 22 game championships for a share of over $60 million in prize money—the largest prize pool in esports history. The event will span eight weeks and feature festival activities, including gaming activations, community tournaments, pop culture celebrations, and international experiences.