Doodles Moves Stoodio to Ethereum’s Base Layer-2 Network

Doodles, renowned for its NFT project, has announced a pivotal transition for its “Stoodio” platform, shifting from the Flow blockchain to Base, an Ethereum layer-2 network developed by Coinbase. This move, scheduled for mid-July, aims to leverage Base’s faster and more cost-effective transaction capabilities.

The decision to migrate from Flow, initially chosen in early 2023, stems not from any shortcomings with Flow itself. Julian Holguin, CEO of Doodles, emphasized Flow’s excellence as a partner. However, the shift reflects strategic alignment with their community and future growth aspirations. Holguin stated, “Flow was an incredible partner to us. They’ve built some of the stuff that this space as a whole should be most proud of.”

Base, propelled by Coinbase, has emerged as a fan-favored Ethereum scaling solution due to its enhanced transaction efficiency compared to the Ethereum mainnet. This positions Base ideally for Doodles’ expansion plans and enhancing user interaction on the Stoodio platform, known for its diverse digital wearables and collectibles.

Strategic Partnership with Coinbase and Base

Partnering with Coinbase and Base marks a strategic move for Doodles to enhance crypto accessibility and engagement. Holguin affirmed, “Aligning with Coinbase and Base brings us back to our roots and propels our mission to make crypto more accessible and engaging.” This direct connection aims to enrich the Doodles ecosystem and community engagement, bypassing intermediaries.

Jesse Pollak, creator of Base, expressed enthusiasm about the collaboration, underscoring Doodles’ contribution to on-chain creativity and Base’s vision for a global on-chain economy.

Doodles’ migration aligns with its broader entertainment strategy, culminating in the upcoming animated short film “Dullsville and the Doodleverse,” directed by Scott “Burnt Toast” Martin with music by Pharrell Williams. This blend of entertainment and blockchain technology aims to redefine digital experiences.

Austin Hurwitz, Head of Business Development and Strategy at Doodles, highlighted, “We believe that the next wave of crypto adoption will be driven by products that are not only easy to use, but also entertaining and valuable.”

While Doodles hasn’t launched a dedicated play-to-earn (P2E) game yet, the platform explores integrating avatars into potential P2E environments. Erick Ranzenbach, Doodles co-founder, discussed the prospect of avatars accumulating unredeemed rewards within P2E games, enhancing their value and trading potential.

This strategic move to Base enhances scalability, reduces costs, and broadens Doodles’ digital footprint. Supported by Coinbase, it promises improved user experiences and potential advancements in the play-to-earn sector, aligning with Doodles’ mission of blending entertainment with blockchain innovation.