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The Chiliz Group, best known as the blockchain company behind Socios.com, has secured a controlling 51% stake in OG Esports. The deal links one of the world’s most established Web3 sports brands with one of esports’ most storied organizations.
The acquisition gives OG access to Chiliz’s extensive sports network, allowing the team to enter new markets and strengthen its commercial opportunities. For fans, the partnership means deeper integration of Web3 tools into the esports experience—proof that the fan economy is becoming a central pillar of the gaming industry.
Good to know
OG Esports was founded in 2015 by Johan “n0tail” Sundstein and Sébastien “Ceb” Debs. The team became legendary after back-to-back wins at The International, a record that still stands in competitive gaming. Over the years, OG expanded into Counter-Strike, Honor of Kings, and Mobile Legends, establishing itself as one of the most influential brands in the space.
OG also helped redefine how teams engage with fans. In 2020, the organization launched the $OG Fan Token, which has since grown into a $100 million economy by offering fans VIP perks, merchandise access, exclusive voting rights, and a direct line to the team.
As part of the new partnership, Xavier Oswald will step in as OG’s CEO. He described the move as the beginning of a new chapter:
“This marks the start of a bold new era for OG. With Chiliz as our majority partner, we can scale our teams, grow our global community, and unlock a new dimension of engagement through the $OG Fan Token. We’ve always believed that fans should be at the centre of everything we do, and now we have the tools and the backing to make that vision a reality.”
Meanwhile, Sundstein and Debs will continue to play active roles by leading a new strategic project designed to strengthen OG’s competitive foundation while pushing innovation at the intersection of esports and Web3.
Socios.com, which already powers fan tokens for more than 80 sports properties, will now serve as the exclusive wallet for $OG Fan Tokens. The token will evolve into more than just a fan engagement tool—it will be integrated into tickets, merchandise, in-stadium rewards, digital content, and even real-world revenue mechanisms such as buybacks.
Alex Dreyfus, CEO and Founder of Chiliz, emphasized how OG’s success fits the company’s long-term vision:
“OG has always been about community and innovation, and since 2020 it has demonstrated that Fan Tokens can create genuine economic value and meaningful engagement. With a $100 million fan token economy already established, OG represents the perfect case study for what’s truly possible when we place Fan Tokens at the centre of the fan economy. This acquisition allows us to showcase the next evolution – Fan Tokens 2.0.”
For Sundstein, the deal keeps OG’s values intact:
“With Chiliz, we share a common vision based on strong values: passion, transparency, and the power of communities. From winning back-to-back Internationals to competing against OpenAI Five in a world-first showcase of human-AI collaboration, OG has always been about pushing boundaries. This alliance will allow us to stay true to our identity while continuing to grow.”
Debs echoed the sentiment, pointing to renewed competitive ambition:
“This agreement marks the beginning of a new competitive cycle. We want to once again become a major force on the international stage and inspire a new generation of players and fans. With the support of Chiliz, we now have the means to build an ambitious and sustainable project.”