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Binance, the leading cryptocurrency exchange, has partnered with BWT Alpine Formula One driver Pierre Gasly to launch a fan-driven helmet design contest for the 2025 Australian Grand Prix. Building on the success of their previous initiative at the 2023 Abu Dhabi Grand Prix, this contest offers fans the chance to leave their creative mark on the opening race of the season.
The contest invites fans and Binance users to submit unique helmet designs that reflect Binance’s innovative ethos and the spirit of motorsport. The winning design will be worn by Pierre Gasly throughout the Australian Grand Prix weekend, making it a standout feature of the race.
In addition to this honor, the winner will receive a signed, full-sized replica of the helmet, an exclusive virtual meeting with Gasly, and a memorable race day experience at their local Grand Prix.
Submissions are open to January 20, 2025 (00:00 UTC). The winner will be announced ahead of the Australian Grand Prix in March 2025.
The partnership between Gasly and Binance goes beyond the helmet contest. Gasly, who is an advocate for cryptocurrency, has collaborated with Binance on a four-episode series aimed at debunking crypto myths. The series covers topics like security, real-world applications of crypto, and the benefits of Web3, blending education with entertainment for fans.
Pierre Gasly shared his excitement about the initiative:
“Bringing together the spirit of the crypto and F1 community is truly electrifying, and I’m honored to bring crypto education to fans through Binance. Our previous helmet contest for the 2023 Abu Dhabi Grand Prix was an incredible showcase of community-focused energy and creativity. I had the chance to meet the winner, and I’m excited to see how fans channel their inspirations for the Australian Grand Prix. We have some exciting plans to reveal the winning design at the start of race week, so stay tuned!”
Binance’s Chief Marketing Officer, Rachel Conlan, emphasized the importance of fan engagement:
“Formula One fans are among the most passionate and engaged globally, and through innovation, we’re able to bring a new level of dynamism to fan engagement. With our partnership with Pierre and BWT Alpine Formula One, we are excited to continue bringing F1 fans closer to them through our efforts, including this latest helmet contest.”
Sarah Dale, Binance Global Head of Partnerships, highlighted the connection between crypto and motorsport:
“We’re excited to once again see the powerful connections between the worlds of crypto and F1 through this helmet contest. Pierre embodies the perfect blend of both worlds, and as he prepares for the season-opener in Australia, fans have the chance to be part of history at the start of the 2025 race season.”