NODWIN® Gaming, a pioneering force in South Asia’s gaming and esports landscape, has unveiled the eagerly anticipated BGMI Masters Series (BGMS) Season 3. Scheduled from July 19 to August 11, this premier event will showcase India’s top 24 BGMI teams in an exhilarating display of competitive gaming prowess. For the third consecutive year, Star Sports, India’s leading sports broadcaster, will telecast the tournament live, reaffirming esports’ mainstream appeal.
Akshat Rathee, Co-Founder and Managing Director of NODWIN® Gaming, emphasized the significance of BGMS in the esports arena, stating, “BGMS has been a cornerstone of esports action in India. This edition’s collaboration with Star Sports underscores our commitment to elevating esports into mainstream sports entertainment. We are dedicated to delivering unparalleled gaming experiences and leveraging our broadcast expertise to showcase top-tier esports talent on national television.”
BGMS Season 3 continues to foster strategic partnerships, including TVS Raider as the Official Mobility Partner and Philips OneBlade as the Official Styling Partner. Rathee highlighted the importance of these collaborations, stating, “The involvement of leading brands underscores BGMS’s role in nurturing esports talent and engaging a burgeoning youth audience.”
The tournament’s previous season achieved substantial viewership on Star Sports, solidifying its place as a pivotal event in India’s esports calendar. Vikram Passi, Head – Marketing at Star Sports Network, acknowledged this growth, affirming, “Esports has rapidly gained traction among tech-savvy youth. BGMS has bridged the gap between traditional sports and esports, offering compelling content that resonates with a diverse audience.”