Get 125% / $2,500 on 1st deposit!
New players only. Exclusive Welcome Bonus of up to $2,500
Betway, a prominent name in the gaming and betting industry, has secured a new partnership with Chelsea FC, one of Europe’s premier soccer clubs. This collaboration marks a significant shift from Chelsea’s previous choice to bypass a deal with Stake, opting instead to forge a new agreement with Betway that aims to bring fans closer to the action. This is Betway’s second partnership with a football club in three weeks.
Under this new arrangement, Betway will be designated as Chelsea’s Official European Betting Partner. This role will involve creating a variety of engaging content and offering exclusive experiences for fans. The partnership promises unique rewards such as meet-and-greets with Chelsea players, pitch-side tours, and even opportunities to play on Stamford Bridge, Chelsea’s iconic home ground.
As part of the deal, Chelsea will prominently feature Betway’s branding throughout its stadium. The betting company’s logo will be displayed on the LED advertising boards surrounding the pitch during all domestic fixtures. This visibility will allow Betway to connect with millions of Chelsea fans globally, enhancing their engagement through exciting betting experiences and Chelsea-themed prizes.
Super Group, Chelsea’s parent company, has demonstrated a strong commitment to soccer through various partnerships with top European clubs and leagues. This latest collaboration continues that trend, reinforcing the company’s dedication to professional soccer.
Chelsea FC’s Chief Revenue Officer, Casper Stylsvig, expressed enthusiasm about the new partnership, highlighting Betway’s dedication to fan engagement. Stylsvig noted, “This partnership will offer our supporters incredible opportunities to connect with the club, from interacting with current and legendary players to enjoying VIP hospitality and behind-the-scenes access. We look forward to a successful and dynamic collaboration with Betway over the coming years.”
Neal Menashe, CEO of Super Group, also shared his excitement about the deal. He praised Chelsea’s achievements, including two UEFA Champions League titles and five Premier League victories, saying, “Chelsea is a truly global club with a hugely successful history. This partnership is a super opportunity for Betway to expand its brand and to reward our loyal customers and engage with football fans in new and thrilling ways.”
The agreement also includes a commitment to responsible gambling. Betway and Chelsea will work together on initiatives aimed at promoting safer betting practices, ensuring a positive impact on the gaming community.