Gaming News
| Published On Feb 13, 2025 12:10 pm CET | By Ricky Grant

BETBY Expands Esports Reach Through Softlabs Partnership

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Leading sportsbook operator BETBY and iGaming startup Softlabs have forged a significant alliance. A wider range of operators will be able to access BETBY’s esports betting platform, BETBY Games, thanks to this arrangement.

All Softlabs partners will now have access to BETBY’s esports programming thanks to this agreement. eSoccer, eBasketball, eFighting, eCricket, eShooter, eHorse Racing, eTennis, and eStreet Soccer are among the diverse roster of games available on the platform. With this increase, there will be more than 350 betting markets, more than 60 tournaments, and 245,000 live matches per month.

Kirill Nekrasov, Head of BETBY Games, highlighted the significance of this collaboration. “Softlabs has built a strong reputation in the industry, and we are thrilled to join forces with them,” he said. “This partnership allows us to extend the reach of BETBY Games and provide Softlabs with an even richer esports portfolio. Together, we’re pushing the boundaries of innovation in the esports betting landscape.”

Softlabs Gains Competitive Edge with BETBY Games

Softlabs aims to strengthen its position in the competitive iGaming sector by integrating BETBY’s high-quality esports betting options. The addition of BETBY Games will provide its partners with a more immersive and customizable wagering experience.

Dmitrii Borodint, Chief Product Officer at Softlabs, expressed excitement about the collaboration. “Partnering with BETBY marks an exciting new chapter for us. The exceptional quality and variety of BETBY Games content will provide our clients and their players with a highly immersive and customizable esports experience, helping us to stand out in an increasingly competitive market.”

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With esports betting rapidly growing, this partnership is set to drive further engagement and innovation. Both companies aim to capitalize on the expanding demand for high-quality esports content in the betting industry.

Ricky Grant

Ricky is a bitcoin enthusiast and understands the significance of cryptocurrencies not just in the iGaming industry but in society. Ricky has a particular interest in the US Casino landscape, and anything related to this. His favorite casino table games are blackjack and baccarat.

Tags: BETBY