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Animoca Brands Japan has formed a strategic partnership with HashPalette to propel the Japanese Web3 gaming sector onto the global stage. This collaboration centers on providing marketing support for HashPalette’s game, THE LAND ELF Crossing (“THE LAND”), as it seeks international expansion.
HashPalette, a subsidiary of HashPort Inc., specializes in NFTs and offers services that leverage SoulBound Token (SBT) and Web3 wallet development platforms to the financial sector. THE LAND, a metaverse blockchain game developed by HashPalette, will benefit from the combined efforts of Animoca Brands Japan and HashPalette. This partnership aims to integrate THE LAND with the global ecosystem cultivated by Animoca Brands through its network of portfolio companies and partners.
Seihaku Yoshida, CEO, Chairman, and Founder of HashPalette, expressed enthusiasm about the collaboration: “We are very pleased to be partnering with Animoca Brands Japan and Animoca Brands, a leader in the global entertainment blockchain market. THE LAND ELF Crossing is the first blockchain game token IEO in Japan to be implemented on bitFlyer, one of the largest crypto asset exchange exchanges in Japan, with over 150,000 users already pre-registered. We expect that this partnership will be the starting point for THE LAND, which aims to become Japan’s leading blockchain game, to be enjoyed by many users around the world.”
Minh Do, COO of Animoca Brands, shared his excitement about supporting HashPalette’s innovative approach to Web3 gaming in Japan, especially in light of the upcoming Expo 2025 in Osaka, Kansai, Japan. Do highlighted the global appeal of Japanese games and their potential within the blockchain gaming sector, anticipating a positive outcome for both Animoca Brands and the wider Web3 ecosystem.
Daisuke Iwase, CEO of Animoca Brands Japan, also commented on the partnership: “We are very pleased to partner with HashPalette to support the overseas development of THE LAND ELF Crossing, a Web3 title that shows off the creativity and fun of Japanese game design and that we think offers significant potential for overseas expansion.”