Amazon and AWS Transform Esports Viewing With Hero’s Corner

Esports fans across Saudi Arabia and the UAE now have a new way to experience tournaments, tech, and exclusive shopping—all in one place. The Esports World Cup Foundation (EWCF) has announced a new collaboration with Amazon and Amazon Web Services (AWS), delivering a suite of immersive experiences for fans both online and on the ground in Riyadh through the launch of “Hero’s Corner.”

Good to know

• Hero’s Corner combines live tournament streaming, AI-powered experiences, and exclusive Amazon deals in KSA and UAE.
• AWS enhances EWC broadcasts with live match insights, auto-generated highlights, and interactive stats dashboards.
• Amazon Arena at Riyadh Boulevard will host 25 tournaments and offer fans a shot at weekly ticket giveaways via @AmazonKSA.

Running through August 24, the Esports World Cup (EWC) in Riyadh is reshaping how fans interact with live competitive gaming. Through this partnership, Amazon and AWS are delivering new ways for the 23.5 million+ gamers in Saudi Arabia to connect with esports—whether it’s through streaming, exclusive promotions, or immersive tech-driven activations.

“Technology is central to how we grow the Esports World Cup,” said Francois Desir, Senior Manager of Sponsorships at EWCF. “With AWS, we’re combining world-class compute and analytics services with creative storytelling and real-time engagement. It’s a partnership that bridges performance and play, creating unforgettable moments for fans.”

Amazon’s Hero’s Corner introduces a new kind of digital and physical fan hub for players and viewers alike. Whether you’re at Riyadh Boulevard or online via Amazon.sa and Amazon.ae, the experience is designed to merge entertainment with esports in a bold way.

1. Hero’s Gate – Visitors in Riyadh and users online can dive into a fantasy-themed activation where they build their own hero, receive a personalized cinematic trailer, and explore interactive experiences that blend gaming and storytelling.
2. Amazon Esports Arena – Over 2,000 elite players and 200 clubs from 100+ countries will compete across 25 tournaments for a record-breaking $70M+ prize pool. Fans can experience finals live at the Amazon Arena or win exclusive tickets via @AmazonKSA social media.
3. AWS-Powered Post-Match Interviews – A fresh content format brings audiences closer to the game through real-time stats, emotional post-match reactions, and deep dives into strategy—powered by AWS machine learning.
4. Shopping Meets Streaming – Hero’s Corner also acts as a shopping hub. Gamers can browse pro gear, snacks, electronics, and fashion while watching the tournament. Amazon.sa shoppers get 20% off up to SAR 100 on select items using Mastercard with code MC100 (T&Cs apply).
5. Prime Video and Documentary Access – To round out the experience, Amazon is bringing the EWC Level Up docuseries to Prime Video, giving fans a behind-the-scenes look at esports culture and top pro players. Directed by R.J. Cutler, the series uncovers the human side of competitive gaming, offering stories that go far beyond the screen.

“Saudi Arabia stands as one of the world’s fastest-growing gaming markets,” said Fahad Bahdailah, Head of Communications at Amazon Saudi Arabia. “We’re excited to give fans something fresh this summer with Hero’s Corner—a place to shop, stream, and celebrate gaming culture.”

EWC Festival Goes Beyond Esports

The broader Esports World Cup Festival runs through August 24, transforming Riyadh into a global hub of gaming and culture. From cosplay and anime cafes to retro arcades, live music, and creator studios, the EWC Festival is more than just tournaments—it’s a full celebration of everything the gaming community loves.