Abios and Kindred Group Expand Partnership for Enhanced Esports Betting

Kindred Group, a major international online betting operator, has partnered with Abios, a significant supplier of esports statistics and odds under the Kambi Group, for a number of years. Through this arrangement, Kindred’s brands, 32Red and Unibet, will be able to access Abios’ entire range of esports betting products, which will improve their in-house sportsbook.

Kindred will incorporate Abios’ entire esports package—which includes odds, analytics, widgets, and always-on content—through this partnership. With the use of these tools, Kindred’s esports products will be improved and esports fans will have an engaging betting experience.

Leveraging Kambi’s Odds Feed+ API for Superior Betting Options

Abios will utilize Kambi’s Odds Feed+ API to provide a high-uptime odds feed with low-latency data sourced from official tournaments. This will cover major esports titles such as Counter-Strike 2, League of Legends, Dota 2, and VALORANT, along with esoccer and ebasketball markets. The advanced system supports bet builder features and player props, enhancing the variety of betting options available.

This expanded agreement builds on the existing esports odds service Abios provides to Kindred through Kambi’s Turnkey Sportsbook service.

Anton Janér, Managing Director and Co-founder of Abios, emphasized the importance of this collaboration: “We are delighted to strengthen our partnership with Unibet and the wider Kindred Group, a leader in the global sports betting and gaming market. This agreement showcases the value of Abios’ full esports odds packages and our ability to deliver innovative solutions that meet the evolving needs of operators and enables them to reach new audiences through the growth of esports.”

Ben Colley, Sportsbook Director at Kindred Group, highlighted the growing demand for esports betting: “Esports continues to grow in popularity, and it’s essential that we offer our customers the best possible experience in this exciting category. Extending our partnership with Abios via Kambi’s Odds Feed+ API and leveraging their deep expertise and esports odds solutions ensures we remain at the forefront of esports betting, delivering unparalleled products and services to our players.”

With esports betting gaining traction, this strengthened alliance positions Kindred Group to offer cutting-edge esports wagering experiences while expanding its reach in the growing market.