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Mexican billionaire Ricardo Salinas Pliego is once again backing Bitcoin, predicting an extraordinary price surge that could push the leading cryptocurrency to $1.5 million per coin.
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In a new post on X, the Grupo Salinas chairman said Bitcoin’s value will eventually reach parity with gold, estimating a market capitalization of roughly $30 trillion. Once it reaches that threshold, Salinas believes Bitcoin’s growth will continue to outpace the precious metal, positioning it as the world’s dominant store of value.
Salinas, who is Mexico’s third-richest individual, built his empire through Grupo Salinas — a diversified conglomerate that includes major interests in media, retail, and finance. He has been one of Latin America’s most vocal Bitcoin advocates, championing the asset as a defense against inflation and monetary manipulation.
A long-time gold investor from 1980 until 2017, Salinas eventually shifted his outlook, calling Bitcoin a more reliable hedge against what he terms “government fiat fraud.” Since 2020, he has publicly disclosed that about 10% of his liquid assets are held in BTC.
“Bitcoin is the best performing asset in history,” he has stated on multiple occasions, often highlighting its decentralized nature and fixed supply as the foundation for its long-term value.
Salinas’ bullish outlook adds to a growing chorus of institutional and private investors betting on Bitcoin’s continued expansion, especially as traditional markets show renewed interest through spot ETFs and increasing global adoption.
If his projection holds true, Bitcoin’s total market capitalization would rival that of gold and potentially redefine global wealth storage standards in the coming decade.
He believes Bitcoin will reach $1.5 million per coin, matching gold’s $30 trillion market cap.
Salinas argues that Bitcoin is a more secure and transparent hedge against inflation and government-controlled currency systems.
He holds roughly 10% of his liquid portfolio in BTC.
Salinas became a public Bitcoin advocate in 2020, after decades of investing in gold.