OKX and Manchester City Launch Global Campaign Together

OKX has launched a new global campaign with Manchester City, continuing their partnership by blending football with blockchain-driven ideas. The campaign, titled A New Alternative: Manchester City, brings together football stars, music, and Web3 technology to showcase a fresh direction for fans and users alike.

Good to know

• The campaign features current and former Manchester City stars including Haaland and Agüero.
• Narrated by rapper and City fan Bugzy Malone.
• OKX highlights global expansion in Europe and the Middle East.

The campaign centers around a short film featuring Manchester City stars Erling Haaland, Kevin De Bruyne, Phil Foden, Nathan Aké, Joško Gvardiol, and Rico Lewis. Former players Sergio Agüero, Paul Dickov, and Steph Houghton also appear in the film. UK rapper and actor Bugzy Malone, a lifelong City supporter, narrates the piece.

The video reflects the values both brands share—resilience, evolution, and staying ahead of the curve. OKX and Manchester City use their platforms to challenge norms, whether in sport or digital technology.

Haider Rafique, OKX Chief Marketing Officer, explained the vision behind the campaign: “This campaign is about more than digital assets or football, it’s about cultural transformation, A New Alternative. We’re proud to work with Manchester City. They are a new alternative in the world of football and their style of play, and just like the culture of the city of Manchester, consistently defies convention, reinvents their approach, and leads with boldness and vision. These are the qualities that also define the Web3 space and drive our work at OKX. This is just the beginning of what’s possible.”

Blending sports and tech

OKX’s focus on innovation comes through in its approach to digital fan engagement. Through blockchain tools, the company is building transparent, accessible fan experiences and expanding its reach into newly regulated markets in Europe and the Middle East.

Jeremy Way, Vice President of Partnerships at City Football Group, emphasized the ongoing connection between the two organizations. “Our latest campaign with OKX further demonstrates the appeal and significance of our partnership with OKX across the world. As part of the campaign launch, we are excited to release a short film, featuring Man City stars and historic Club moments, further highlighting the power of football in shaping modern culture, and Manchester City’s continued commitment to innovation, excellence and achievement.”

You can view the short filmi below, or on YouTube: