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BTCC, one of the longest-running cryptocurrency exchanges in the world, has taken a new step in connecting digital finance with mainstream culture. The exchange has officially signed 2023 NBA Defensive Player of the Year and two-time All-Star Jaren Jackson Jr. as its global brand ambassador — the first sports sponsorship in BTCC’s history.
Good to know
BTCC has been operating for over 14 years, making it one of the most established crypto exchanges.
Jaren Jackson Jr. plays for the Memphis Grizzlies and is known for his elite shot-blocking skills.
The partnership focuses on blending pro sports with crypto through fan engagement and marketing.
The collaboration goes beyond a simple endorsement deal. BTCC plans to work closely with Jackson on initiatives designed to connect basketball fans with the cryptocurrency world. Expect interactive fan experiences, exclusive content, and campaigns that introduce more people to crypto trading, including the platform’s popular futures trading and copy trading features.
For BTCC, this is a strategic way to reach audiences who may not have explored digital assets yet but are passionate about sports. For Jackson, it’s an opportunity to align with a brand that matches his values.
Standing at 7’0” and leading the NBA in defense, Jackson has built his reputation on discipline, consistency, and leadership — qualities BTCC says mirror its own approach to building trust in crypto. His influence stretches beyond basketball, with a personal passion for music and fashion that connects him to fans on multiple levels.
“I’m very excited to join the BTCC family. They’re not just another crypto brand—they’ve been in it for over a decade, and that kind of consistency means something to me. I’ve always believed in doing the work, staying disciplined, and thinking long-term, whether that’s in basketball or building your future. Partnering with a platform that shares that mindset is a natural step for me and I look forward to this journey,” Jackson said.
For BTCC, adding Jackson to the team isn’t about quick hype — it’s about long-term credibility.
“Jaren brings authenticity, consistency, and a championship mindset—values that mirror what we’ve built at BTCC over the past 14 years,” said Aaryn Ling, Head of Branding at BTCC. “We’re not here for hype—we’re here for substance and Jaren’s personality and traits embodies all that as a sporting, cultural and lifestyle icon. We welcome Jackson to the BTCC family and are excited for what is to come!”