William Hill and Betdigital Signs Four Year Deal

William Hill, one of the world’s biggest online and land-based bookmakers, announced last week that they have signed a content partnership agreement with Betdigital. The agreement will be effective for the next four years and will ensure that William Hill gets the best-in-breed games and content on their platform.

Commenting on the deal, Heath Samples, Betdigital CEO said: “Since we began working with William Hill, both companies have seen some fantastic gains in the retail and online sectors offering true omni-channel games.

?”With the recent release of Mega Pots Bar- X Gold and Giant Gems, both top performing games for William Hill, we are in a good place to continue developing our own content and bespoke content that is truly world class.”

Andrew Sackey, William Hill Head of Product & Content added: “Betdigital have been a key supplier to William Hill, providing popular integrated games from both online and land based suppliers from Europe and the US, along with producing their own omni-channel games for our retail and online channels. Post the successful release of Giant Gems, I look forward to working with Betdigital on further omni-channel and integrated games over the coming months.”

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