UFC, also known as Ultimate Fighting Championship, is the largest mixed martial arts promotion company in the world. They are responsible for arranging all of the biggest matches and tournaments in the world, with millions of people watching from home and a huge crowd who loves a good fight.

Now Unibet and UFC have entered a partnership agreement for two years, where Unibet will become the official betting partner of the UFC. The partnership started this weekend at the first European event of the season and will extend throughout rest of Europe as well as in Australia.

UFC has seen a large increase in popularity over the years, as they were among the first to really promote mix martial arts to the mainstream public. Their events are always sold out and brings all types of persons to the crowd. CMO of Unibet Nils Anden made the following statement:

“The UFC has really established itself as a leader in both sports and entertainment, while Unibet has managed to do the same in the gambling sector”.

With the new agreement, Unibet can reach a new target audience for betting and provide even more bets on MMA than they were previously able to.