Titanbet is gearing up their presence in the UK, after having recently decided to sponsor the Twilight Races at Kempton Park, they are now ready with yet another sponsorship to make their brand more visible in the overfilled UK betting market.
The latest idea is to sponsor The Sun's very popular betting column, which is being written by journalist Andy Totham. The betting column is the most well known in the UK and Totham writes about different betting suggestions for punters to use over the week.
On Saturday's the paper is full of football fixtures and tips for those and here is where Titanbet will be shown, being branded throughout the newspaper. Furthermore Titanbet will have access to The Sun's pay-per-view customer base and do advertising there as well as on social media platforms.
The deal has been made to not only create more awareness about the Titanbet brand, but also to create more trust towards the brand overall. With a daily presence, sports bettors who would usually go elsewhere to bet, might think twice and place a bet with the fresh-in-mind bookie.
“The Sun’s betting column will give us excellent exposure for the Titanbet.co.uk brand and great reach when it comes to sports bettors as we look to execute our launch strategy in the UK. Throughout the football season we’ll be offering exclusives to readers to use on the desktop and mobile platform, including topical specials on the big events.” Russell Yershon, spokesman for Titanbet said.