SportRadar has just announced a brand new partnership with the Football Federation of Belarus (BFF), having signed a five year deal with commercial rights holder Sport Tube LLC to become the official "Sports Data Partner of the Football Federation of Belarus".
The BFF is the controlling body of all football in Belarus and are based out of Minsk. They are in charge of organizing the Belarusian Premier League down to the second league, all the cup tournaments in the country as well as the Belarusian national team for both men and women. It was founded in 1989 and joined UEFA in 1992 and FIFA in 1993.
The agreement has provided Sport Tube LLC with the rights and authorisation to market commercial rights of BFF on behalf of them and allowed SportRadar to acquire the exclusive rights to collect, archive and distribute the data of all the matches played under the BFF to provide the betting industry with. SportRadar also acquired the rights to collect, archive and distribute sports data of all matches to the media.
Sport Tube LLC agreed to sign the partnership agreement with SportRadar due to their massive experience in the field and believes that SportRadar will distribute the data correctly and also eliminate the unauthorised data collection going on inside the country.
“As an established market leader in the field of sports data services, Sportradar will be an excellent partner for The Football Federation of Belarus and we look forward to working with them. Together we will enable all fans of Belarusian football to be able to utilise the full breadth and depth of the content offered. This partnership opens up some really fantastic opportunities.” Alexej Vakulshik, CEO of Sport Tube LLC said in a press release.
Group CEO of SportRadar, Carsten Koerl said “We are very pleased to co-operate with The
Football Federation of Belarus. Our market leading betting and sports data services will engage fans throughout Europe in new ways and across all platforms.”