Sportradar, one of the leading companies in supplying sports related data, announced today that they have signed a data and integrity partnership agreement with the Finnish Football League Association (FFLA), making them the "Official Data Partner of FFLA / Veikkausliiga".
With the agreement, Sportradar is now the worldwide and exclusive data collector for FFLA and have the right to archive sports data of all matches in the Finnish league. They also have the right to distribute these data as official data to media and betting companies. FFLA will also become Sportradar's integrity partner, which means that Sportradar will monitor fixtures of the Finnish league and look for match fixing, fraud or corruption in the betting related market.
“We are very pleased to cooperate with FFLA as the official governing body of the premier division of Finnish football. Finland is a rising football nation developing with steady footsteps. Our market leading betting and sports data services will engage football fans in Finland in new ways and across all platforms. We are also looking forward to further strengthen our commitment to support football in countering betting-related corruption. The FFLA’s forward thinking approach to protecting the integrity of football is highly commendable and our sophisticated Fraud Detection System will greatly assist in this.”CEO of Sportradar, Carsten Koerl said in a press release.