SBTech has closed a big deal with Serbian leading sports betting operator Maxbet to become their sports software provider. Not only does SBTech guarantees an expansion into the Serbian market but also further into the Republika Srpska, Romania, Federation of Bosnia and Herzegovina.
SBTech will substitute MaxBet's actual system provider offering a more attactive and agressive platform for their betting operations, more sports, leagues and bet types to chose from.
Also, once regulations are established, SBTech will be able to take over the online and mobile markets. Itai Zak, CEO to SBTech, stated that they are overwhelmed to have MaxBet as their new customers and pleased they have selected them to be their software provider.