SBTech, one of the world’s leading sportsbook technology providers, announced today that they have signed a partnership agreement with Gameplay Interactive. The agreement between the two parties will see SBTech provide a powerfull sportsbook localized for the Asian market.
Gameplay Interactive is one of the leading providers for some of the biggest sites in Asia, who will all be benefiting from the seamless integration from SBTech. They will also benefit from all the special Asian type best that will be integrated, with more than 200 different bet types.
Gameplay Interactive CEO, Calvin, comments on the deal: "We're excited to have SBTech's sportsbook as the latest addition to the Gameplay Interactive platform. We understand the local player demographic and requirements, which enabled us to conclude this successful partnership with SBTech to distribute the product into the Asian market. This partnership shall offer our operators an impressive Asian market facing sportsbook and new distribution channels for betting in addition to GPI's impressive collection of high-definition Live Casino, 3D Slot Games for both Web and Mobile. We are looking forward to working closely with SBTech and exploring new opportunities together."
SBTech CEO Itai Zak: "Our latest deal with Gameplay Interactive is a fantastic step forward as it will see us penetrate further into the Asian market through a number of key gaming brands operating in the region. Almost three quarters of Asia's interactive/online gaming revenues come from sports betting and we're confident our localised sportsbook will prove popular."