SBTech and Cherry Gaming in Sports Betting Partnership

The award winning sports betting technology provider, SBTech, announced today that they have signed a partnership agreement with the Swedish casino provider Cherry Gaming. The partnership between the two parties will have SBTech introduce Cherry Gaming to the world of sports betting through a customized solution.


The sports betting integration will take place on all of Cherry Gaming’s many sites, including CherryCasino, EuroSlots, SpilleAutomater, NorgesSpil and NordicSlots. The sports betting client will be customized to attract Scandinavians, Europeans and Baltic players.


The customized solution will include pre-game betting, live betting as well as fast markets, providing more than 18,000 monthly events with many different bet options in all of them. Furthermore the betting client will also work on tablets and mobile devices, reaching as many players as possible.


“As a trusted public company we have conducted an intensive period of due diligence on different providers. SBTech have built a solid reputation in their field, positioning themselves at the forefront of the industry and consistently releasing new and innovative solutions to keep the punters happy. So they were an conspicuous choice for us as we look to increase our reach in to our current markets and we’re excited to see the results.” Managing Director of Cherry Gaming, Marius Andersen said.


“We’re delighted to have Cherry on board. They are hugely favorable in online gaming in their markets and we’re confident in that we can direct them to even greater success with our innovative sports-betting solution.” Chief Executive Officer of SBTech, Itai Zak added.

Daniel Allermand

Daniel Allermand is a freelance writer, with more than 4 years of experience in the industry as an operator, affiliate and poker player. Daniel has decided it was time to try and bring more coverage about the industry to the general public by writing articles about everything from poker to casino.  

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