Lead technology company Playtech has negotiated an agreement to supply self-service betting terminals (SSBTs) and over-the-counter provisions to the Greek gambling operator OPAP. The contract was concluded by Playtech’s new BGT division and has a three-year duration.
At the end of 2016, Playtech undertook internal restructuring, merging its sports-betting assets of Geneity, Mobenga and Unilogic with the recently acquired Best Gaming Technology (BGT) to create an omni-channel. SSBTs are officially planned for launch at the beginning of 2017.
Dr. Armin Sageder, CEO of Playtech BGT Sports, commented on the deal: “The agreement with OPAP is a milestone for Playtech BGT Sports and we are proud to be supplying such an important lottery supplier with our solutions. There are multiple opportunities to further develop our relationships as OPAP looks to enhance its digital retail offering and we believe today’s agreement marks the start of a long and successful relationship.”
OPAP CEO Damian Cope added: “We are pleased to be cooperating with Playtech and we are looking forward to leveraging their in-depth expertise as part of this new venture. The introduction of SSBTs is aligned with our strategic priority to build a world-class portfolio of products and services for OPAP. Our cooperation with Playtech will contribute to the considerable improvement of our retail sports-betting offering and the enhancement of our customers’ experience.”
