| On 7 years ago

Playtech Releases Multi-Channel Solution to Revolutionize the Betting Shop Industry

By Daniel Allermand

Playtech is one of the world’s leading igaming companies, who offers everything from poker, casino, bingo to sports betting to their customers. Now they have released a new product, which they claim will revolutionize the betting shop industry, called Multi-Channel Solution.

The multi-channel solution is already implemented and live through all 1,800 Coral betting shops in the UK, called “Coral Connect”. The system unifies both the offline and online retail system, allowing the players who usually goes to shops to bet online from the same account and vice versa.

New customers will now be able to open a multi-channel account in their betting shop and use the account to bet from home and in the shop. The system is ideal for those who would like the ultimate freedom and also provides bettors a chance to deposit money to their online accounts directly from a betting shop.

The betting shops will be able to see all details of the customer through Playtech’s IMS back office system, allowing the shops to see the entire history of the player and assist them even in online matters. This creates a whole new use of betting shops for punters and might take some of the work load of the support workers online.

“We are extremely proud of our new multi-channel solution, which strengthens Playtech’s position as an innovation leader in the betting and gaming industry. The synchronisation of online and retail systems is a significant technological achievement. It illustrates our commitment to providing a complete multi-channel experience to Playtech licensees, who can in turn provide their customers with the ultimate player experience across all platforms.” COO of Playtech, Shay Segev said in a statement.

Daniel Allermand

Daniel Allermand is a freelance writer, with more than 4 years of experience in the industry as an operator, affiliate and poker player. Daniel has decided it was time to try and bring more coverage about the industry to the general public by writing articles about everything from poker to casino.