Gibraltar licensed firm, 888 Holdings, will prolong its sponsorship of the PGA EuroPro Tour for an extra season. 888 Holdings, established in 1997, runs various high-profile gambling websites.
Cassava Enterprises, the company’s subsidiary, possesses close to fifty percent of the parent-company through family trusts. An eleven percent is owned by brothers Avi and Aaron Shaked and another eleven percent by Shay and Ron Ben-Yitzhak, also brothers.
Established in 2001 as a partnership with the Professional Golfers’ Association and Matchroom (in charge of the toor’s promotion), the PGA is considered to be one of the most important golf tours in the continent.