Perform Group Wants Growth in US Market

Perform Group, the UK-based sports media agency, warned its investors and shareholders last month that it would not achieve its forecasted year-end targets and that it would fall short by 6%. According to the company, failure to reach targets was due to lack of growth in digital display advertising within the United States, a market in which Perform Group is the majority owner of The Sporting News.

Perforn Group joint CEO, Oliver Slipper, said the miss was because of too optimistic forecasting and not so much because of low performance. The company is still saw a revenue growth of 35% for the last year, with 50% due to ad revenue growth. There is still optimism regarding the company performance and stock prices have stabilized somewhat.

Perform Group, which earn most of its revenues from sports betting related content and information, is looking to grow in the digital and video advertising fields in an effort to become even more competitive and profitable.

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