Paddy Power became extremely unpopular yesterday, when a picture of the Amazon rainforest was tweeted from their official Twitter account, where it showed that trees from the Amazon rainforest had been cut down to write "C'mon England PP". The followers of the profile were quick to go and show their disgrace as you can read here, despite nothing had been confirmed as being real yet.
However there were, perhaps for once, a deeper meaning behind the madness from Paddy Power, as they released yet another picture last night at the same scenery saying "We Didn't Give The Amazon A Brazilian", hinting towards that the picture was manipulated. You can see the picture below:
As you can see in the bottom of the picture, Paddy Power says that they leaked the fake photo to create awareness about the fact that an area of 122 football pitches worth of trees are cut down every 90 minutes. The campaign is allegedly in partnership with Greenpeace and is to try and get people to be more aware of how bad we are treating the Amazon area.
"We knew we'd drop off a fair few Christmas card lists yesterday, but we couldn't resist a bit of fake Twitter mischief to highlight an important issue to football fans as our World Cup warm-up. At least it gave people something to get animated about during last night's England-Honduras bore fest." A statement from Paddy Power said.
While it is without a doubt not the last time that we have seen something controversial from Paddy Power, it is nice to see them raise awareness of more important subjects for once. However we don't expect it to last very long, with plenty of big sport events coming up that they can pull a prank on.