Bookmaker Paddy Power has signed a three year deal with News UK. The company will be sponsoring News UK newspaper brand's tablet, smartphone, apps, The Sun and The Times newspapers boosting Paddy Power's exposure to sports betting, online and casino products nationwide.
The Sun newspaper will provide a “Sun + Goals” application while other readers can follow “The Goals” available in The Times.
Paul Hayes, News UK Commercial Director, stated that Paddy Power was selected for this sponsorhip as the bookmaker provided an excellent all-inclusive package.
