Paddy Power aims to have a bigger market share of the lucrative betting market in Ireland and has just announced that they have increased their number of betting shops to 232 across the country. This announcement comes just weeks after Paddy Power bought nine betting stores from Hacketts, an independent bookmaker.
With the purchases, Paddy Power now dominates the Irish betting market completely, as their biggest competitor Hacketts struggles to fight back and has been forced to sell nine of his own stores to Paddy Power. The two majors in Ireland are now Paddy Power and BoyleSports, having 80% of the total market among them.
