Paddy Power, one of Europe's biggest online sports betting companies, has recently launched an application which the company declares is the world's first fully
personalised sports wagering application.
According to an article at the 'Marketing Week' website, Paddy Power launched the application as part of its improved marketing efforts in order to increase revenues by focusing on mobile gaming products.
The application will allow Paddy Power customers to choose their sports of interest and receive news and updates for those specific events in order to place more informed bets and decisions. The application offers live text commentaries, live odds data, account balance updates and withdrawal options and suggestions.
Paddy Power's new personalised sports betting application
