OpenBet, one of the world's leading sports betting software providers, announced today that they have extended their partnership agreement with William Hill for the next three years. William Hill is one of the world's leading bookmakers, both land-based but also online.
The new agreement between the two companies, shows that the two has had a good relationship prior and that William Hill is looking for the technological flexible solutions which OpenBet can deliver. The two companies has been working together across multiple channels and markets since 2008, with William Hill operating in the US, UK, Italy, Spain and Australia.
OpenBet CEO, Jeremy Thompson-Hill said, “I am delighted that we have renewed our partnership with William Hill and that we have the opportunity to be integral to the company’s future success. OpenBet is committed to an agile and dynamic collaboration, designed to leverage the expertise of both organizations and drive best–in-class development that will offer the William Hill player the optimum experience wherever, or whenever, they choose to play.”
James Henderson, CEO William Hill, said “Having built market-leading online and retail offerings, we are focused on developing the technologies that underpin our business to bring a differentiated and personalised experience to our customers. When assessing our partners, like OpenBet, we are looking for those with a flexible, collaborative approach that can help us realise this ambition.”