The Ontario Lottery and Gaming Corporation (OLG) is seeking to expand its online and mobile sports betting capacity. The organization is on the lookout for an association to help in the same. The Canada-based operator is expected to offer new products that will present more betting options on a wider variety of events, including all major international sports.
OLG spokesman Tony Bitonti said that it’s too early to say what the final product will look like, although noted that some other jurisdictions will allow customers to make eSports and novelty bets. The move comes seeing the surge in popularity of eSports and betting on it. Currently, there are over hundred of eSport tournament events held each year.
Novelty betting is placing a bet on an outcome that is not related to a sports or athletic event. The online expansion is focused mainly on sports betting and is expected to offer people a chance to place live bets during games, which at the moment is unavailable through OLG.
Currently, four Canadian jurisdictions have online sports, eSports and novelty betting - Atlantic Canada, British Columbia, Manitoba and Quebec.
In British Columbia and Manitoba, users can choose from dozens of novelty bets available on those province’s online portals. The subjects of the bets range from how much the upcoming Superhero movie will gross at the box office to political affairs. In Atlantic Canada, there is an app for mobile devices that allows users to access their games and receive custom alerts.
Before the announcement of the online expansion plan, OLG had stated to replace and update retail lottery terminals across the province. The new terminals will enable OLG to considerably improve the range of product offerings through its retail mediums, including a substantially improved sports betting product.
The OLG spokesperson did not confirm when it will launch but expects to select a partner for the project by fall 2018.