The Northern Ireland League has just revealed their new partner for betting in the league and the choice landed on Telefonica backed BragBet, an Irish betting site and social community. The deal has been signed for the next 2.5 years, with hopes of bringing fans of the different teams in the Northern Ireland Football League together in the community and create a positive atmosphere around football.
BragBet also signed a similar deal with the Football Association of Ireland earlier this year, ensuring their position on the Irish market will remain and create greater awareness of their brand. The Northern Ireland Football Leagues Marketing and Communication Manager Graeme Beggs made the following statement about the new partnership: "“They are a young and incredibly exciting company who, in our opinion, could revolutionize the way fans interact with each other by combining social media and betting in the one platform. We have looked at a number of potential partners, but no business shared our vision of a combined social media and football product quite like BragBet.”
