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Online bookmaker mybet has just launched its fully renewed and expanded sports betting and online casino platform. The new solution was introduced on 21 March and offers an unparalleled gambling and sports betting product portfolio along with an appealing visual design.
This has so far been the biggest infrastructure investment of the Frankfurt Xetra-listed European bookie. The delivery of the new system was on the company’s agenda for years, forming part of its strategy to boost performance turnaround and recover player activity in core markets.
Next to desktop support, the platform also offers mobile device access.
In addition, mybet has signed a supplier agreement with Evolution Gaming to offer live casino verticals.
According to Markus Peuler, CEO of mybet Holding SE, “The new product platform immediately pushes our online offering to a completely new level. […] We are now able to catch up with the speed of innovation in the industry, which was no longer possible with the old infrastructure”.