Betradar and Mybet announced a brand new partnership today, as Mybet has gone live with Betradar's Live Channel Retail solution across their betting shops in Europe. The new dedicated and branded tv-channel "MyBet.tv" was implemented in the beginning of this year and is already a success.
The Live Channel Retail solution provides the betting shop with all the most important statistics and live motion pictures from sport events. There will be sports around the clock on the channel and includes all the biggest games, leagues and events in the world along with the odds on each event, so bettors can easily see what to bet on.
Mybet manager Zeno Ossoko regards the product as the perfect complement to the betting shop offering: “We are pleased to be able to offer our bet-shop customers with Betradar’s Live Channel an exceptional service beyond the mainstream offering. The unique combination of live moving pictures and live information emphasizes our objective of providing our customers with the best possible betting experience.”
“We are delighted to have sealed this important engagement of our Live Channel with such a prestigious partner. The partnership with mybet is a clear confirmation of the channel’s unique and attractive combination of live sports coverage paired with live odds and live statistics”, added Sportradar’s Managing Director Media Rights, Joern Anhalt.