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My Club Betting announced earlier this week that they are going to launch a new unique sportsbook platform in partnership with FSB Tech. The agreement will see FSB trade a diverse number of sports, both in-play and pre-game, for My Club Betting and thus increase their markets.
My Club Betting CEO, Bernard Casey said: “We are delighted to partner with FSB Technology, which is an exciting step forward for the company, as their managed sports betting service includes a proprietary live sports betting platform and real-time algorithmic pricing models.”
“My Club Betting, in association with FSB, have now developed a service that we feel will offer a much better customer experience and help provide sports clubs and organisations with everything they need to generate their own revenue stream.” He added.
“The flexibility of our platform is great for My Club Betting and we’re delighted to be supplying them with our fully-managed service. As well as a diverse range of data feeds, a top trading team and a wide variety of sports, they will also have our modern CRM tools at their disposal which will allow them to tailor offers to specific customers.” FSB’s business development director, Richard Thorp said.
FSB Tech’s managed service includes a proprietary live sports betting platform, real-time algorithmic pricing models and CRM tools for player segmentation and bonusing.