Metric Gaming, a sports betting service and platform provider, announced today that they have been awarded a UK license by the UK Gambling Commission, who have to approve any operator or technology provider who wishes to operate legally within the UK borders.
With the newly awarded license, Metric Gaming will now be able to sell their B2B products to customers within the UK, which includes wagering software, various betting enhancing products as well as services for sportsbook operators.
“The UK is of course a critical market for Metric, so securing a UK license was key to the company’s continued growth strategy. We take pride in meeting the Gambling Commission’s high regulatory standards as we continue to provide the UK market with cutting edge innovation and sports wagering entertainment.” Chief Executive Officer for Metric Gaming, Peter Bertilsson said in a press release.
Many other large companies have already acquired a license to operate within the UK borders and it is expected that many more will join one of the world's most lucrative online gambling markets.