The World Cup in Brazil is coming up and the bookmakers are all trying to gain the last edge they can get in order to attract customers to their platform instead of their competitors. One of the bookies who have done a major upgrade on their mobile platform is Ladbrokes, who will try to gain a bigger part of the lucrative world cup betting market.
One of the main things that Ladbrokes did was to make the mobile betting system available on more devices, reaching out to a bigger part of the betting market. They also upgraded the HTML5 and application platforms to run smoother and with more markets and odds available.
One of the most important announcements and upgrades is the fact that PayPal is now supported in the mobile betting client. With a massive 30% of all UK residents using PayPal as their preferred online payment method, integrating the method has opened up for easier withdrawals and deposits for customers and once again reaches out to a bigger crowd.
"We are committed to delivering the best mobile sportsbook experience to our customers and focus on features that customers are going to enjoy and find valuable," Director of Mobile Services, Andrew Bagguley said.
"Speed, access and availability of service is paramount to us as is the very clear focus to embrace new platforms and partnerships," He noted and added "We are in the last stages of World Cup preparations and are looking forward to leading through innovation throughout the tournament."