Ladbrokes have signed a sponsorship deal with Leicester City FC, former Premier League champion. The deal will see Ladbrokes, UK and Ireland betting giant, become the official UK and Ireland betting partner for the football season of 2017/18.
Under the deal, the branding of Ladbrokes will feature on the LED advertising boards and interview backdrops in the club’s 32,000-seater King Power Stadium and the club’s social media. The deal will also feature betting firm become the bookmaker in the stadium for the club.
The head of PR, Ladbrokes, Jessica Bridge said in an announcement that the betting company is excited because of the partnership with Leicester City Football Club, she added, “we would like to wish the manager, the players and all the fans the very best of luck.”
Leicester City signed a week before a partnership deal with the Philippines based bookmaker Dafabet, which will offer its supporters access to a number of match day specials.