Ladbrokes and Sportium in Mexican Betting Venture

Sportium has launched a new regulated betting service in Mexico, the newly regulated country with one of the biggest markets in the world. Sportium is a joint venture between the UK-based bookmaker Ladbrokes and the Spanish bookmaker Cirsa, who is looking to exploit the Mexican market together.

Together the two companies will run Sportium who will leverage Casino Life and its online website, which will offer sports betting to the masses along with casino games, bingo and unique slots for Mexican players. The betting will include betting on the most popular sports and have its platform provided by SportiumBet.

“Sportium continues to grow strongly through our retail and digital channels in Spain and we see further growth opportunities in that country. However the strength of Cirsa’s extensive offline presence across Latin America now allows the joint venture to expand in that region.” Damian Cope, Managing Director of Ladbrokes International said.

“This digital entry into Mexico is very much a first step in our plans not the culmination. Our ongoing international expansion offers Ladbrokes an opportunity to diversify away from the UK market. The success we have had at building and launching brands in Belgium, Spain, Australia and now Mexico gives us confidence that we remain on track to build a portfolio of strong International businesses.” Cope added.

Daniel Allermand

Daniel Allermand is a freelance writer, with more than 4 years of experience in the industry as an operator, affiliate and poker player. Daniel has decided it was time to try and bring more coverage about the industry to the general public by writing articles about everything from poker to casino.  

Recent Posts and Southampton extend their partnership

Southampton Football Club have announced the extension of its partnership with the Coingaming Group as Main Club Partner. With the…

5 days ago

Wyoming passes House Bill 133, allowing online sports betting and becomes first state to allow cryptocurrency to fund accounts

This week, Wyoming passed a House Bill that would legalize online sports betting in the state and it joined a…

1 week ago

Media powerhouse David Levy appointed Chairman at Genius Sports

Genius Sports has appointed sports industry pioneer David Levy as its new Chairman. In his new role, Levy will lead…

4 weeks ago

Unibet offering Gamban self exclusion tool to its US players

In a press release this morning, Kindred Group announced that it has partnered with Gamban to offer Unibet’s US customers…

1 month ago

UK announces reopening of betting shops; BGC lobby to delay Grand National

With the UK government announcing their roadmap towards ending its restrictions by end of June gradual reopening of businesses. English betting…

2 months ago

Betway to enter US Market

Digital Gaming Corporation (DGC) and Betway have partnered up in an order to set their first steps together in the…

2 months ago