Cheza Gaming Ltd has started with a flagship product called ‘Hela 5’ – a unique product that will allow sports enthusiasts to place bets during a live match.
Barney Barrow, the firm’s CEO & Founder, said: “the Hela5 provides players with a simple solution which is easy and introduces a fun approach to betting”. He further said, “With two groups in the market, players can now have a choice to make”.
The entry of this new firm into Kenya’s sports industry has increased the chance of climb up for sports gaming revenue that has already seen a number of players enter the market. The firm was launched with the promises to offer sports lovers simple and easy games with instant returns, without breaking the gaming values.