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Sports betting platform Kambi Group has announced its partnership with Novomatic gaming subsidiary Greentube to provide them with a state-of-the-art online betting solution.
This project builds up on an existing business relationship between the two companies. In October 2016 Kambi became Novomatic’s sports betting supplier for its lottery customers.
According to the firms’ latest agreement, Greentube will integrate Kambi’s betting platform with its syndicated brands in five European Union countries: Spain, Italy, UK, Germany and Romania.
Kambi CEO Kristian Nylén expressed satisfaction with the deal: “We are very pleased to have been chosen to provide Greentube with our fully managed Sportsbook service. […] With Greentube’s many local licenses, the partnership has great potential to make it an important pan-European Sportsbook player alongside its already successful casino brands.”
Thomas Graf, CEO of Greentube, remarked: “Adding Kambi’s Sportsbook to our online brands will further enhance the appeal of our online casinos and open completely new customer segments for us.”