Greek lottery and gaming operator Intralot has announced a partnership with UK-licensed sports betting technology provider Amelco.
The deal is to yield several omni-channel sports betting solutions that will help Intralot meet current player demand. In addition, the integration of Amelco’s ATS platform with Intralot’s WLA-approved lottery software will result in a fully customized product.
According to Antonios Kerastaris, CEO of Intralot Group, Amelco’s proprietary software is going to reinforce Intralot’s popularity as a global sports betting leader. He also expressed confidence that the new service will soon make its name as “the best-integrated retail and online betting platform available globally.”
In turn, owner and founder of Amelco Damian Walton commented that the partnership with Intralot’s business will help his company unleash the full potential of the sportsbook software running an algorithmic trading engine along with physical trading services. He further stated, “Our collaboration with Intralot on this partnership will allow us to maximize our full potential on a global scale.”