The German sportsbook, Interwetten Sports, announced today that they have signed a partnership agreement with the Lotus F1 team. The agreement between the two means that the Formula One car from Lotus will now feature sponsored branding from Interwetten on the sidepod for this weekend's Hungary Grand Prix, SBCNews reports.
The grand prix in Hungary is a very famous and popular race amongst the Formula One fan crowd and with the sponsorship agreement, Interwetten can expect maximum exposure. It is also the final race before the F1 goes on summer holiday, meaning that the fans will suck in every single second before having to wait for months to see it again.
“We are delighted to welcome a new sponsor for this season’s German and Hungarian Grands Prix. Interwetten is a dynamic and exciting company who recognises the value of joining us at this point in the year for two very popular and well supported races. The E22 is the best looking car on the grid and the Interwetten logo is a suitable adornment as we continue our fight on track.” Matthew Garner, CEO of the Lotus F1 team said.
“We are delighted to partner with Lotus F1 Team for the races at Hockenheimring and Hungaroring. For us, an international player with a long tradition in and passion for motorsports, these two races offer the ideal platform in order to present our brand in the spotlight, both in Europe and internationally. Just as Formula 1, we offer our customers sports and entertainment on the highest possible level.” Speaker of the board at Interwetten Werner Becher added.