GIG Buys DACH Affiliate Marketing Asset for €5.7 Million


Oslo-listed Gaming Innovation Group (GIG) has confirmed the purchase of a DACH region
(Germany, Austria and Switzerland) as part of its affiliate network growth strategy. The asset’s
worth is €5.7 million.
Although there is no information on the marketing asset’s name, the GIG management
mentioned that the move would enhance the company’s German language sports betting
GIG affiliate marketing division “Innovation Labs” will be in charge of the new acquisition. The
initiative will be financed through GIG’s recent SEK 400 million (£35 million) bond issuance
credited last February.
According to Robin Reed, CEO of GIG, the company is aiming at establishing Innovation Labs as
the largest lead generation business in iGaming. In addition, the DACH markets GIG is setting
foot in are of primary importance for expanding the company’s iGaming ecosystem.
This March GIG set out to negotiate a deal to acquire, and the agreement
is reported to have been concluded.



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