Called the “Betway Talent Search” this initiative brought about by Betway, a sports betting company in Ghana, aims to discover the next generation of football stars in Ghana. Young players aged 18-25 will be able to perform for a team of coaches who will be responsible for picking the final winner. Stephen Appah, a former Black Stars captain is the ambassador to the initiative.
Kwabena Oppong Nkrumah, marketing manager for Betway has stated that the winner will be given a trial contract with a Premier League club in Ghana or even possibly a contract with a foreign club. The intention is to gather talent for the national team by creating a platform whereby the competitors are able to showcase their skills.
Participation will require those interested players to select forms at selected radio stations in the country.