The German Handball League (HBL) announced a data partnership with the world's leading data-collection and sports fraud analyst company Sportradar. Sportradar is the new "Official Data Partner" of the HBL from the 2015/2016 season and will have the exclusive rights to collect, archive and distribute official HBL data to the betting industry as well as to media and will be able to do so until the 2022/2023 season.
The data will cover the best German male handball league as well as the first and second divisions, the Super Cup, DHB Cup and the annual All-Star game. Sportradar will provide a live-scouting system along with its Live Sports Centre to make it a better experience for fans of German handball to follow the matches.
“Our recent partnership with Sportradar sets another milestone in the development and professionalization of the DKB Handball Bundesliga. With their expertise in data collection and distribution, we will be able to further improve our internal processes and create new business models to underline our commitment to securing our position as the strongest league in the world”, said Frank Bohmann, Managing Director of the DKB Handball Bundesliga.
Sportradar Managing Director Sports Data & Licensing Johannes Ranke added, “Handball is one of the most popular sports in Germany and I am very excited about the collaboration between Sportradar and the HBL for the coming years. It will be a great opportunity to develop cutting-edge data products and services and help to increase the awareness of the HBL and handball around Europe and the world”.
Throughout the partnership, both sides will continue to work on further innovative technologies and business models to improve their current data collection and distribution process.